How to Produce Good Negotiators in Your Sales Force

As someone who spends a great deal of my time observing, studying, and teaching professional salespeople how to negotiate higher profits, I can pass on without reservation certain truisms:

  • Most salespeople want to do a better job of negotiating - they want to make a significant contribution to the bottom line of their organization.
  • Very few do.
  • Most sales managers would love to have
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NegotiatingWisdom